How many times have you heard the saying that “the money is in the list”?
Today I will be looking at plugins that can significantly boost your opt-in rate, and help you achieve a higher number of email subscribers to your marketing list.
If your looking for popup plugins only please check this post!
It is said that over 70% of your visitors who abandon your website will never return, and for that reason alone it is often advised that you at least attempt to maintain a relationship with those that do visit. This growing list will help you with further marketing opportunities in the future.
Unfortunately many webmasters associate list building with pop-ups, and although these have been proven to drive an increased number of signups, there are also many less intrusive options also available.
Because WordPress is such a popular CMS, with a huge number of plugins we can easily upgrade any WordPress website or blog into a lead generating magnet with the addition of only a few extra scripts.
Lets have a look at the options available:
Optin Feature Box
The optin feature box plugin has been developed to get your customers attention. The feature box sites below your websites header, explains your offer, and captures email addresses without being at all intrusive. This is the same technology that you have probably seen on Social Triggers.
The plugin itself allows you to choose from five different feature box templates that are fully customizable using the built in WYSIWYG editor.
The plugin also allows you to display different feature boxes to different visitors, based on posts, categories, or pages. You can also create mini feature boxes that can be unobtrusively placed above posts.
The plugin also comes with further advanced features that will allow you to A/B test feature box conversion rates.
This plugin additionally comes with a 30 day money back guarantee.
OptinMonster
OptinMonster is so much more than just another popup plugin, it allows you to easily design attractive sign up boxes and place them virtually anywhere you want them on your website.
While I don’t totally believe that the plugin itself will increase your subscription rate far above others available on the market, it is a great tool that will more than pay for itself if used correctly.
As well as offering an easy to use design tool OptinMonster offers multiple optin types that you can test as you build your list. The types of optin included with this plugin are:
Lightbox Popup
Arguably the highest converting optin type (though not to everyone’s taste). This is a popup form that can be triggered immediately, after a certain length of time, or when a visitors is looking like they are likely to leave your website.
Floating Footer Bar
A signup box that sticks itself top the bottom of the viewers window & scrolls with the user.
Slick Slide In
Not totally unobtrusive, the sign up form slides in from the bottom right corner. This effect is used on some of the most popular websites on the internet.
Sidebar Widget
Probably one of the most popularly used areas to have a call to action for subscribers. 100% non obtrusive, and almost expected. Give visitors who liked your content a way of keeping in touch.
After Post Widget
Those visitors that read your posts to the very end are arguably the most likely to subscribe, let them!
While OptinMonster is an advanced tools that is getting better with each update the price of the plugin can sometimes be a hard pill to swallow. Should you buy it? Only if you are serious about building your email list, test your offer with a cheaper version first.
If you are really interested in increasing your website subscriber rate I advise you to read this post from Matthew Woodward & especially pay attention to this email.
The post offers some fantastic advice and insight into the minds of people who’s whole business is about their list and building it.
There are a large number of WordPress plugins available that will help you build the email list you crave, it is all about selecting the ones that work for you, testing their opt-in rate and improving this regularly.
Good luck with building your list!
The post WordPress Plugins To Increase Your Email Subsciber List appeared first on WP Squared | Wordpress.